Office and work life was changing even before the coronavirus pandemic. Now the lockdown has introduced completely new ways of working, and it seems they are here to stay.
Company culture is about a company's strategy for improving work processes and atmosphere. This also includes the concept of "New Work," which describes a new job system in the 21st century that goes hand in hand with greater freedom and independence for working people. The basic principle is that the internet and digital communication channels create greater flexibility in terms of location, working hours and content. Home office, flex-time and greater personal responsibility are all manifestations of this new model.